ed gillespie said on cnn yesterday that these attacks are working. he admitted that. how does the romney campaign shift the narrative here, dan? >> very difficult right now to do that. i mean, they could obviously do it if they released the tax rurntion. they're reluctant to do that. they said they would put out one more set of returns in august. that's a long time between now and august. they could do it if they were much more aggressive in going back at the president, but everything they've tried, and i thought it was interesting on friday night when he did that round of interviews with tv that that just had very little impact on changing it, and all weekend what you saw was a continuation and an acceleration of the calls for him to do something. >> i agree. i think that this is a box that has been carefully crafted by the obama team. it is a very well-packaged box. i mean, there's no escape at this point that i can see short of what dan just said, putting out the tax returns and i think then getting in front of the story with the speech. we were talking about this